The company has issued the following statement:
“The integration with South Korea’s fastest growing online travel agency means that Yanolja members can now connect the Yanolja app to the MiL.k app, providing the ability to earn rewards and participate in MiL.k promotions.”
Use of reward points can sometimes become a complex process. Dispensing or transferring reward points is usually not possible. Usually, reward points can be redeemed at some shopping facility pointed out by company which gives out rewards.
MiL.k’s blockchain-powered platform concentrates on life-style, leisure and tourist industry. The firm permits clients to earn in points from enterprises in the highlighted sector and get rewarded with points on the MiL.k platform.
Clients can utilize and redeem their points in several capacities, paving way for better compatibility.
Yanolija being a reasonably big player in South East Asia, also operates in the leisure, transportation and accommodation sector. The company’s platform is used by a big list of companies operating in the mainstream sector.
The latest development visualizes Yanolija’s infrastructure straightaway hosting MiL.k’s blockchain powered tool, paving for a central venue storing rewards points from several enterprises. Clients can also amass Yanolija Coins, synchronized with MiL.k’s ecosystem, after the completion of May update.
MiL.k Alliance CEO Jayden Jo stated that “By participating in MiL.k Alliance, service companies will increase the utility of their reward points, which is a clear benefit for their customers.”
“As more and more partners are onboarded, the MiL.k platform will function as an effective marketing tool where the partner companies can run co-promotions and events targeted at the platform’s huge customer pool.”
Jo stated that MiL.k’s may venture into other sectors. He said:
“Not only travel but overall lifestyle sectors such as culture. What we plan is to generate massive partnership so that you could utilize MLK in your daily life.”
Last year, Coincheck, popular cryptocurrency exchange headquartered in Japan, also came up with a program of paying reward points which can be exchanged for cryptocurrencies.