In a recent development, the rapidly expanding ZTX Web3 platform has unveiled a strategic partnership with Metaverse Collection, a prominent marketing firm in Japan. The primary objective of this collaboration is to facilitate a seamless entry into the Japanese market and, more importantly, educate the Japanese retail sector about the offerings of the ZTX platform.
Navigating the Japanese Metaverse Landscape
The Japanese government has displayed a notable inclination towards embracing the metaverse industry, blockchain technology, and the crypto market. Japanese retailers, particularly those associated with the ZEPETO community, have a well-established history with ZTX. The ZEPETO project, which supported ZTX, has garnered favor among Japanese retailers, rewarding them for their adoption of the ZTX metaverse platform.
Leveraging Unfair Advantages and Creating Foundations
According to Lee Nomura, Project Manager at Metaverse Collection, ZTX enjoys several advantages compared to typical Web3 gaming or metaverse projects when venturing into Japan. Notably, its Web2 platform already boasts millions of users in Japan and has the backing of Softbank. Nomura emphasized that the upcoming collaboration with Fuji TV to co-launch a virtual singer/idol audition in December adds another layer of strength to ZTX’s position in the Japanese market. Metaverse Collection, leveraging its experience as marketers in Japan, aims to amplify the existing sparks within ZTX and create lasting fires.
Metaverse Collection’s Track Record and ZTX’s Commitment
Metaverse Collection has a track record of successfully introducing various Web3 projects, including Tezos and Big Time, to the Japanese market. Alexx, the Chief Futurist at ZTX, sees the partnership with Metaverse Collection as a clear indication of the platform’s dedication to cultivating a robust community in Japan over the coming years.
Importance of the Japanese Web3 Community
ZTX places significant importance on the Japanese Web3 community, considering it a crucial factor in the mainstream adoption of GamiFi and crypto assets in the near future. The supportive stance of the Japanese government toward local investors and Web3 projects has further solidified the conducive environment for growth and innovation in the country.
Empowering Creativity and Economic Foundations
Acknowledged in the Web3 gaming space, the ZTX team has built products that inspire enhanced creativity among players. Users who acquired the Genesis Home Mints via the OpenSea NFT marketplace in August can now modify their collectibles with harvested products in the immersive environment, thereby increasing the value of their digital collectibles. This approach has empowered the ZTX community to organically build a strong economic foundation.
Anticipated Beta Launch on Arbitrum
In a significant move, the ZTX team has announced the forthcoming beta launch on Ethereum’s layer two scaling solution, Arbitrum (ARB). The specific date for the beta launch will be communicated through the company’s official social media channels in the coming week.
Resilience and Growth Amidst Market Challenges
Despite the challenges of the crypto bear market, ZTX has demonstrated resilience, having raised $13 million earlier this year in its seed funding round led by Jump Crypto. The recently launched ZTX token, designed to support gaming governance and other utility initiatives, has experienced an impressive rally of over 300 percent, trading at approximately $0.034 at the time of this report. On-chain data provided by Arbiscan indicates that the ZTX token boasts more than 5.9k holders, facilitated by exchanges such as Bybit and Gate.io.
In conclusion, the strategic partnership with Metaverse Collection positions ZTX for a promising journey in the Japanese market, highlighting the platform’s strengths and commitment to fostering a vibrant Web3 community. As ZTX continues to navigate the evolving landscape of the metaverse, the collaboration with Metaverse Collection serves as a key milestone in building bridges and amplifying awareness in one of the world’s most dynamic markets.
