Xeleb, a blockchain-driven platform designed for voting and judging in global talent contests, has launched in partnership with Miss Charm, an international beauty pageant. The platform aims to transform fan interaction and monetization across contests such as beauty pageants, music competitions, and modeling events by leveraging decentralization and digital assets.
Enhancing Fan Participation Through Blockchain
With the growing global audience for talent competitions, Xeleb focuses on unlocking engagement potential by creating a decentralized ecosystem where fans can actively vote, judge participants, and earn rewards. The platform highlights the immense audience reach of talent contests, referencing notable events like the 243 million interactions during the 2024 Miss Universe broadcast and the 163 million viewers for the 2024 Eurovision Song Contest. By integrating blockchain technology, Xeleb provides fans with opportunities to interact with events at a deeper level while gaining financial incentives for their participation.
The partnership with Miss Charm marks a significant milestone for Xeleb. The upcoming Miss Charm global finals are set to take place in Ho Chi Minh City, Vietnam, on December 21, 2024, with contestants from 38 countries competing. As part of this collaboration, Xeleb has launched misscharm.io, an official digital hub designed to engage Miss Charm fans with innovative features.
New Fan-Focused Features
Xeleb’s digital hub introduces two key features to enrich fan experiences:
Telegram Game Powered by TON: This feature allows fans to vote for and judge contestants through a gamified experience while earning rewards for their participation.
Miss Charm MEME Coins: Fans can purchase unique MEME coins linked to specific contestants, providing a direct way to support their favorites. A percentage of any financial gains from these coins will benefit charitable causes selected by the contestants.
The advisory team behind Miss Charm includes prominent figures from global franchises like Miss World, Miss Universe, Elite Models, and Ford Models. The team also brings expertise from regulated cryptocurrency platforms and global token strategies. Xeleb’s CEO, Paul Vinciano, who previously owned Elite Models Vietnam and Miss Vietnam, leads the initiative with a team known for developing cutting-edge crypto technologies in Vietnam.
Strategic Investment and Key Partnerships
The launch of Xeleb is backed by strategic investments from notable stakeholders, including tech investor Calvin Cheng. Cheng, a former Singaporean Parliamentarian and current Honorary Consul of Serbia in Singapore, brings significant experience in both the entertainment and digital asset industries. He previously led Elite Models Asia and managed the Ford Supermodel of the World franchise across Singapore, Malaysia, and China. Cheng is also the founder of Paymonade, a major European digital asset on-off ramp, and AEUR, one of the largest listed Euro-backed stablecoins.
The platform has also secured funding from prominent investors, with HashKey Capital leading the latest funding round. Other contributors include Amber Group, MEXC Ventures, Foresight Ventures, and Mirana Ventures. Each of these firms represents leading investment divisions or arms of major crypto platforms such as Bitget, MEXC, and Bybit. The investment reinforces Xeleb’s credibility and its potential to become a major player in decentralized engagement platforms.
Upcoming Plans and Market Expansion
Looking forward, Xeleb has announced plans to conduct a Token Generation Event (TGE) in the first quarter of 2025. The company has already secured listings on multiple global top-five cryptocurrency exchanges, positioning itself for a significant market launch.
The launch of Xeleb reflects the growing demand for decentralized and tokenized platforms that empower fans to play a more interactive role in global talent contests. By combining entertainment and blockchain technology, Xeleb introduces innovative solutions to enhance fan engagement, deliver financial incentives, and redefine how audiences interact with talent competitions worldwide. The platform’s focus on integration, accessibility, and incentives underscores its commitment to reshaping the fan experience across global events.