To kickstart this groundbreaking distribution plan, the Web3 Premiere is set to debut on HELLO Labs’ newly introduced streaming platform, HELLO TV, commencing on February 8th, 2024. During this exclusive event, viewers will have the unique opportunity to acquire episodes using the $HELLO token. The series is structured to run for five consecutive weeks, with each week featuring the premiere of a new episode, creating a sense of excitement and anticipation among the audience.
Targeting the Crypto-Savvy Demographic with Web3 Premiere
This strategic move allows HELLO Labs to tap into the potential of blockchain and cryptocurrency enthusiasts, tailoring the experience for the crypto-savvy demographic. The Web3 Premiere aims to cultivate a grassroots following for Killer Whales, employing a series of campaigns and interactive spaces with the show’s judges, partners, and upcoming collaborations with esteemed crypto media publications.
Mainstream Rollout: HELLO Labs Expands Reach with Web2 Premiere
Following the Web3 Premiere, Killer Whales will dive into mainstream streaming platforms starting March 14th, 2024. The specific platforms will be gradually unveiled leading up to the release date. HELLO Labs has strategically partnered with industry giants, including CoinMarketCap, Hacken, and Casper Labs, to optimize the impact of its marketing campaign. This approach ensures a tailored experience for each viewer, effectively targeting individual consumer bases.
Crafting Engaging Web3 and Web2 Campaigns
The Web3 strategy is intricately designed to engage crypto-savvy viewers through X campaigns and interactive spaces featuring the show’s judges. Collaborations with reputable crypto publications will solidify Killer Whales’ presence within the blockchain community. Meanwhile, the mainstream Web2 campaign aims for a broader demographic through traditional advertising channels.
HELLO Labs plans to adorn Killer Whales on billboards strategically placed in key locations such as Los Angeles, New York, and London. Complementary out-of-home (OOH) advertising will complement targeted social media campaigns on platforms like TikTok, YouTube, and Instagram.
Two-Step Approach: Building Momentum Across Audiences
This unique two-step approach is crafted to build momentum, ensuring Killer Whales leaves a lasting impact across both crypto and mainstream audiences. HELLO Labs’ strategic fusion of Web3 and Web2 premieres promises an immersive experience, positioning Killer Whales as a trailblazer in the evolving landscape of entertainment distribution.