Victoria’s Secret Enters Metaverse With Four Blockchain Related Trademark Filings

In the past few months, the metaverse, often referred to as virtual reality (VR), has captured the interest of an increasing number of famous names and companies. Victoria’s Secret, the US lingerie and cosmetics label known for its high-profile marketing and promotion, is the newest firm to venture into metaverse domain.

Victoria’s Secret stated in a twitter thread on February 13 that it has made four submissions for digital collectibles and content generated employing blockchain solutions, and also online clothing and content for use in digital environments.

“Victoria’s Secret will soon be available in the Metaverse! @VictoriasSecret’s latest trademark applications submitted on Feb. 8 show the company intends to provide digital collectibles and content developed using blockchain technology, as well as online clothes and multimedia for usage in “virtual worlds,” the attorney tweeted.

Victoria’s Secret’s copyrights suggest that the company intends to enter the metaverse and offer virtual goods and other services in web and simulated settings. Finbold stated a week before that McDonald’s (NYSE: MCD) was exploring the metaverse. Eleven out of twelve trademark applications of the fast-food brand submitted on February 4 included allusions to online restaurants, emblems, cafés, and many more virtual activities.

McDonald’s would be capable of providing “downloadable multimedia files” for artworks, music, and video content, and also non-fungible tokens (NFTs), as per the application. Additionally, after Nintendo’s (TYO: 7974) latest financial statements, the video game behemoth indicated its interest in the NFT sector and the benefits it can offer to the firm.