Engaging Football Fans in the Metaverse:
Upland’s NFLPA-licensed product is designed to provide an immersive web3 experience for football enthusiasts. It offers season-specific digital collections that establish connections between fans and their beloved players based on real-time performance. To kick off the football season, Upland is set to unveil a fresh collection of licensed NFL player digital collectibles for the 2023-2024 Upland experience.
Key Highlights of the 2023-2024 Upland Experience:
Gamified Digital Collectibles of Officially Licensed NFL Players:
The Upland Metaverse offers a range of gamified digital collectibles featuring officially licensed NFL players. These digital items allow fans to engage with their favorite athletes in unique ways.
Platform-Sponsored Community Events to Boost Fan Scores:
Upland facilitates platform-sponsored community events that contribute to enhancing users’ Fan Scores. These events provide fans with opportunities to engage further with the NFL player collectibles and the Upland community.
Community-Created Shops Commemorating Past Seasons:
Through its partnership with the NFLPA, Upland encourages the creation of community shops that celebrate previous NFL seasons. This initiative fosters nostalgia and appreciation for iconic moments in football history.
Elevating the Fan Experience:
Accessing digital NFL player collectibles within the Upland Metaverse is an entertaining and gamified experience for devoted fans. Upland offers bundles containing various collectibles, each representing different NFL players. For the 2023-24 season, three new NFLPA Bundle types have been introduced: the Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles. Collecting these items not only enriches the fan experience but also increases fans’ chances of receiving rewards.
Competing Based on Fan Scores:
Fans within the Upland Metaverse participate in friendly competition based on their Fan Score. This score is earned by completing collections and engaging in community events. Owners of NFLPA Legits have the added advantage of a head start in fan score challenges. NFLPA Bundles enable fans to relive memorable moments, iconic performances, and even experience virtual stadium visits within Upland’s expansive Metaverse SuperApp.
Idan Zuckerman, Co-Founder and Co-CEO of Upland, emphasized the value of NFLPA Legits within Upland, stating that these digital fan experiences continue to engage and excite football fans through the trading of digital collectibles. The availability of two full seasons of NFLPA Legits in NFLPA Fan Shops on the secondary market underscores the success of these digital collectibles within the Upland community as they enter their third year of partnership with the NFLPA.
The NFLPA, represented by its marketing and licensing arm, NFL Players Inc., boasts a diverse roster of over 2,000 active players from the United States’ most popular professional sports league. In Upland’s immersive web platform, fans can enjoy an array of digital player collectibles, geo-specific stadium experiences, wearables, fan challenges, and more. Upland provides fans with the opportunity to immerse themselves in the world of football within the metaverse through platform-sponsored events, contests, and challenges. Additionally, Upland is continually enhancing the collection experience by introducing gamified opportunities for acquiring, trading, and completing unique digital assets.
Availability of the 2023-2024 Season:
Football fans can access the 2023-2024 season within the Upland Metaverse on Google Play, the App Stores, and the web, providing an immersive and engaging experience for enthusiasts of the sport.