Unstoppable Domains, a leading provider of Web3 domain names and digital identity solutions, has announced a strategic collaboration with STEPN, a pioneering Web3 lifestyle application, to introduce the “.stepn” Top-Level Domain (TLD). This initiative aims to revolutionize digital interactions by seamlessly integrating STEPN’s native token, GMT, and other cryptocurrencies and NFTs within the Unstoppable ecosystem, encompassing 865 partner applications across various blockchain networks.
STEPN: Transforming Fitness with Blockchain Rewards
STEPN incentivizes physical activity through its innovative move-and-earn platform, which combines fitness tracking, gamification, and blockchain technology. Users earn GMT and GST tokens based on their real-world exercise activities, tracked via GPS. Since its inception, STEPN has recorded impressive metrics, including over 300 million kilometers traveled, burning 20 billion calories, and offsetting 21 million kilograms of carbon emissions. The platform continues to expand its user base, boasting two to three million active users monthly.
Expansion into Social-Lifestyle with STEPN GO
Recently, STEPN introduced STEPN GO, a social-lifestyle application featuring a decentralized marketplace on major app stores. This expansion includes functionalities like the Haus System for seamless sneaker sharing and an Interactive Map for personalized avatar showcases. STEPN GO enhances social connectivity and user engagement, further solidifying STEPN’s presence in the Web3 landscape.
Strategic Alignment with Unstoppable Domains
By joining Unstoppable Domains as a new partner, STEPN aligns with over 10 Web3 companies, including industry leaders like Blockchain.com, in preparing for the upcoming ICANN general Top Level Domains (gTLD) application round in 2026. This strategic move aims to establish user-owned domains that bridge Web2 and Web3, enabling enhanced blockchain domain functionalities within the existing Internet infrastructure.
Towards ICANN Integration and Future Prospects
The collaboration between Unstoppable Domains and STEPN marks a significant step towards integrating blockchain technology with everyday applications. Sandy Carter, COO at Unstoppable Domains, emphasized the transformative impact of Web3 in fostering online communities centered around fitness and rewards. The partnership with STEPN underscores Unstoppable Domains’ commitment to exploring ICANN integration in the upcoming TLD issuance, positioning .stepn alongside traditional domains like .com and .net.
Leadership Insights and Community Empowerment
Yawn Rong, Co-Founder of STEPN, highlighted the pivotal role of blockchain domains in enhancing brand visibility and community engagement across Web3 platforms. The .stepn domain extension enables STEPN users to amplify their presence as ambassadors within social and Web3 communities, driving greater adoption and utility of the STEPN ecosystem.
In conclusion, the collaboration between Unstoppable Domains and STEPN signifies a bold advancement in integrating blockchain rewards and decentralized applications into everyday life. As both entities prepare for future ICANN milestones, the .stepn domain stands poised to redefine digital engagement and brand empowerment within the evolving Web3 landscape.