Florida-based immersive advertising technology company Trivver has introduced what it claims to be groundbreaking technology enabling brands and organizations to gauge viewability metrics in Extended Reality (XR) environments.
Patented AI Analytics
Trivver employs patented AI analytics technology to assist companies in personalizing, positioning, analyzing, and monitoring 3D branded objects within diverse immersive environments and traditional advertisements, thereby enhancing Return on Investment (ROI).
Precise Measurement in 3D Digital Environments
The newly unveiled solution enables users to meticulously measure each individual 3D object within a 3D digital environment, almost in real-time. Initially, the Asset Editor software transforms a 3D digital file into a ‘Smart Object’. Subsequently, pixel calculation technology is utilized to accurately assess object size, scale, and generate comprehensive viewability metrics.
Addressing Challenges in XR Measurement
Trivver contends that this represents a significant advancement in measurement accuracy, addressing issues encountered with conventional ‘heat maps’. Particularly in virtual 3D/Web3 spaces, where users can navigate freely, potentially losing sight of brands from various angles, not solely vertically as in Web2.
Applications and Benefits
Potential applications include retargeting interested users and personalizing entire 3D environments based on individual users’ interests and behavior.
CEO’s Perspective
CEO Joel LaMontagne highlights the wealth of untapped data within the XR space. He expresses Trivver’s goal to empower every brand to execute Smart Ads. LaMontagne envisions every 3D digital asset evolving into a ‘Smart Object’, and with the latest innovations from their team, he believes this goal is imminent.