Startup Sonorus has embarked on a mission to redefine music discovery by leveraging NFTs and web3 technology. With over 200,000 users to date, including a remarkable addition of 160,000 in the past six months, Sonorus is making waves in the music industry.
A Familiar Concept with a Fresh Twist
Sonorus presents a fresh take on a well-known startup concept: a platform where users can nominate and vote for their favorite songs. Historically, similar platforms have faced challenges in gaining widespread adoption. In a 2018 exploration of social music, various past attempts, such as Thesixtyone, TheNextBigSound, HitMaker, TastemakerX, Tradiio, and Laylo, were mentioned. Of these, only Laylo continues to operate today, and it has done so by pivoting toward messaging and CRM tools for artists.
Sonorus’ Innovative Approach
What sets Sonorus apart is its embrace of web3 technology. The core of its service revolves around the creation of ‘record NFTs’ linked to specific tracks. Users earn $RUS tokens based on the number of NFTs generated from songs they have nominated for inclusion in the platform. A detailed explanation of this process can be found in Sonorus’ white paper.
Sonorus has shared that it boasts a team with several former TikTok staff members and an individual who played a key role in co-developing one of Latin America’s largest short video apps.
Future Plans for Sonorus
Sonorus’ website provides a glimpse into its future plans. The company intends to launch an artist development program soon, which is poised to further enrich its offerings. Additionally, Sonorus has its sights set on expanding its music catalog partnerships into more developing countries, extending its reach beyond Vietnam.
Sonorus is a promising entrant in the realm of music discovery, driven by the fusion of NFTs and web3 technology. As it continues to attract a growing user base and unveils its plans for further expansion and development, the platform has the potential to transform how music enthusiasts discover and engage with their favorite songs. With a team boasting experience from TikTok and a commitment to innovation, Sonorus is a company worth watching as it charts the course for the future of music discovery.