James Scott, Chief Strategy Officer of SeaPRwire, highlighted the necessity of impactful PR strategies for the burgeoning number of crypto startups in Singapore. He stated, “Our customized newswire levels the playing field so even early-stage companies can distribute releases like Fortune 500 enterprises and quantify visibility gains.”
Driving Success Through Tailored Solutions
Since its inception last year, SeaPRwire’s cryptocurrency press release service has facilitated the distribution of releases for over 126 blockchain startups based in Singapore. Notably, a Singapore crypto exchange utilizing SeaPRwire’s platform witnessed its press release being picked up by 73 media outlets across APAC. This resulted in a substantial 51% increase in app downloads and garnered 12 partnership requests from fellow crypto ventures.
Similarly, a blockchain startup focused on supply chain solutions experienced significant success, earning 146 media mentions post their launch announcement. Additionally, they observed a notable 103% spike in website traffic, leading to the generation of business leads and the closure of two major enterprise deals.
Harnessing Technology for Optimal Outreach
SeaPRwire attributes much of the success achieved by crypto startups to its proprietary technology and extensive media network. The Branding-Insight platform employs AI and machine learning to identify the most relevant reporters, influencers, and journalists for each client. Offering a range of tools and technologies, including a media contact database of over 85,000 journalists and editors, guaranteed distribution to 350 crypto and blockchain publications, and detailed monitoring reports, SeaPRwire ensures a targeted and effective PR strategy.
James Scott emphasized the importance of a strategic approach, stating, “We empower companies to target media contacts precisely, quantify campaign effectiveness, and refine messaging for earned media wins.”
Meeting the Evolving Needs of the Crypto Industry
As cryptocurrencies gain rapid mainstream adoption in Singapore and Southeast Asia, effective PR and communications strategies become increasingly crucial for crypto projects navigating a competitive landscape. SeaPRwire stands as a reliable partner, providing the necessary media relations tools and technology for Singapore’s blockchain startups to drive growth amidst evolving regulations and consumer preferences.
Scott affirmed SeaPRwire’s commitment to staying abreast of industry trends, stating, “Our solutions ensure Singapore’s innovators continue leading disruption and have their voices heard globally.” With the transformative impact of crypto on finance and the emergence of Web3, SeaPRwire’s tailored solutions position Singapore’s crypto innovators for global recognition and influence.