Readygg has announced a strategic partnership with Open World Now (OWN), a phygital entertainment festival, to elevate the festival experience by integrating Web3 games and technology-driven activities. This collaboration aims to merge the digital and physical realms, offering festival-goers a unique and immersive experience.
Leadership Changes and Strategic Direction
In conjunction with this partnership, Readygg has made significant changes to its leadership team. John Nash, a seasoned finance executive, has been appointed as Chief Operating Officer (COO). Christina Macedo, formerly the Chief Operating Officer and Chief Product Officer, has assumed the role of Chief Executive Officer (CEO), replacing co-founder David S. Bennahum, who remains with the company in a co-founder capacity. The company framed this transition as a shift from a startup phase to becoming a product or platform company. This change comes as Readygg prepares to launch its token with a finalized go-to-market strategy next month.
Exclusive Web3 Gaming Tournaments and Activities
The partnership will see OWN, based in Valencia, Spain, host a series of exclusive tournaments and activities featuring Readygg’s top Web3 games. Festival participants will have the opportunity to engage with the latest Web3 gaming innovations, providing a hands-on experience with cutting-edge technology.
Introducing OWN Quest Loyalty Platform
As part of their joint initiative, OWN and Readygg will launch OWN Quest, a loyalty platform powered by Readygg. This platform aims to offer unique rewards and enhance participant engagement at the festival. The goal is to create a more interactive and rewarding experience for attendees, bridging the gap between the digital and physical worlds.
Promoting Web3 Technology through Panels and Discussions
Readygg will play a prominent role in OWN Connect, the festival’s dedicated space for panels and talks. As a key partner, Readygg will lead a series of discussions focused on promoting Web3 technology and its applications. These sessions are designed to educate, inspire, and foster dialogue among attendees. Additionally, Readygg will have a booth at the festival to showcase its offerings.
Harnessing Expertise in Finance, Gaming, and Crypto
John Nash’s appointment as COO is seen as a strategic move to leverage his expertise across traditional finance, gaming, and the crypto sectors. Nash, based in New York City, is known for his strategic investments at Snackclub, where he supported the early funding of over 50 Web3 gaming startups, including Big Time, Shrapnel, and Phantom Galaxies.
Nash has expressed his enthusiasm for joining Readygg, citing its unique position in the Web3 gaming space and its potential for mass adoption. He highlighted the company’s ability to onboard billions of gamers to the blockchain with a turnkey solution to convert any Web2 game to Web3. As COO, Nash will oversee Readygg’s operations, aiming to maximize efficiency and drive growth as the company prepares to launch its public token in July and continues to innovate in the gaming industry.
Future Prospects and Industry Impact
The collaboration between Readygg and OWN is expected to have significant implications for the gaming industry. By showcasing the potential of Web3 gaming and enabling on-chain digital identities, the partnership aims to create a festival experience that entertains, educates, and engages participants in new and meaningful ways. This integration of physical and digital experiences powered by blockchain technology marks a significant step forward in the evolution of gaming and digital entertainment.
Conclusion: Bridging Digital and Physical Worlds
Readygg’s partnership with OWN represents a pivotal advancement in the integration of Web3 technology within the entertainment industry. By leveraging advanced gaming technologies and fostering an immersive festival experience, the collaboration aims to set new standards for the intersection of digital and physical entertainment. As Readygg continues to evolve and innovate, its efforts are poised to drive significant changes in the gaming landscape, paving the way for broader adoption and deeper engagement with blockchain technology.