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RAIR Technologies Launches RAIR.market to Simplify Enterprise Adoption of Web3

RAIR Technologies has introduced its groundbreaking product suite, RAIR.market, designed to streamline the management of the complete digital asset lifecycle for enterprises. From asset creation to implementing digital rights management (DRM), royalties, and facilitating marketplace trade and execution, RAIR.market offers a secure white-label solution. This marks a significant leap for enterprises seeking to embrace the potential of Web3 while maintaining control and security in their workflows.

 

A Comprehensive Solution for Web3 Integration

RAIR.market addresses the challenges faced by enterprises in integrating Web3 into their existing products and workflows. According to Ed Prado, CEO of RAIR Technologies, enterprises often struggle with incorporating Web3 into various aspects such as tokenizing assets, managing media, interactive marketing, ensuring supply chain authenticity, and tracking royalties. RAIR.market emerges as a solution by providing a seamless integration experience. The platform’s patent-pending DRM, facial recognition, and off-chain analytics engine, available exclusively on RAIR.market, offer enterprises a competitive edge in navigating the Web3 landscape.

Gas-Efficient Minting Engine and Customizable Interface

RAIR.market facilitates the creation of digital assets through a gas-efficient minting engine. This engine supports seamless minting on any Ethereum Virtual Machine (EVM) or upcoming Zero-Knowledge EVM (ZK-EVM). Users can add custom metadata and exercise control over royalties, determining custom splits and enabling on-chain payouts. The white-label marketplace boasts a fully customizable and branded user interface, catering to both desktop and mobile users. This feature empowers enterprises to maintain a unique and engaging presence in the digital asset space.

Enabling Secure Buying and Selling of Collections

In addition to primary asset creation, RAIR.market introduces a secondary marketplace where users can buy and sell collections with built-in royalty protection. This feature enhances the security and trust within the marketplace. The platform also offers asset management tools, including a Digital Millennium Copyright Act (DMCA) compliant streaming engine. For easy implementation, RAIR.market provides a fully documented API, ensuring seamless integration into existing workflows. The wallet manager, equipped with social login capabilities using ERC4337, native Web3 wallet support, and fiat integration, further reduces friction in user interactions.

Overcoming Web3 Complexity

Garrett Minks, CTO of RAIR Technologies, emphasizes that despite the transformative potential of Web3 in revenue generation for enterprises, its adoption has been hindered by complexity. RAIR.market aims to simplify the Web3 experience for enterprises, offering a branded and engaging platform while safeguarding critical proprietary data.

Conclusion:

RAIR.market emerges as a comprehensive solution for enterprises venturing into the Web3 landscape. With a focus on simplifying the creation, management, and trading of digital assets, RAIR.market positions itself as a crucial tool for enterprises seeking to harness the benefits of blockchain technology. By providing a secure and customizable white-label solution, RAIR.market empowers enterprises to navigate the complexities of Web3 while ensuring a seamless and engaging experience for their users.

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