PlaysOut has announced a strategic partnership with TON Play, a gaming platform that enables Web3 mini-games on Telegram. This collaboration aims to introduce thousands of Web3 mini-games to Telegram’s platform. The initial beta launch is scheduled for December, with a full launch expected in the first quarter of 2025.
PlaysOut has also teamed up with STON.fi, a cross-chain decentralized exchange (DEX) with its own security protocol on the TON blockchain. Additionally, the company has integrated with Tencent to further enhance its offerings. These partnerships are designed to improve user engagement and interaction within the TON ecosystem by introducing a comprehensive library of games to Telegram, a messaging service with over 900 million users that supports blockchain technology.
Leveraging Advanced Technology
The partnership with TON Play will see PlaysOut integrating its advanced SDK and extensive library of mini-games into Telegram’s TON Play environment. This integration is expected to bring thousands of casual games to the platform, enhancing the overall gaming experience on Telegram’s PlayDeck. PlaysOut’s full-stack mini-gaming container technology includes a suite of components optimized for game development and operation, such as JavaScript frameworks, JavaScript Virtual Machines (JSVM), sandbox mechanisms, resource management controls, support for mainstream game engines, and compatibility with Native implementations and OpenGL, among others.
Beyond mini-game container technology, PlaysOut offers tools for integrating multi-terminal SDKs, IDE-integrated development tools, cloud service operation management platforms, and advertising platforms. The company’s Web3 integration technology enables features like Web3 wallet login, payment systems, contract deployment, staking, NFT support, voting, and decentralized governance.
Driving Digital Transformation
The initiative aims to drive user acquisition, improve data capabilities, and boost traffic engagement, strengthening the appeal and user base of TON Play’s gaming ecosystem. Telegram, with 900 million monthly active users, is one of the largest distribution channels for Web3-adjacent users. The messaging app is known for its security and privacy protections and is the fifth largest and second fastest-growing messaging app, making it a prime platform for the crypto community. Each non-U.S. user receives an abstracted crypto wallet upon registration, positioning the TON ecosystem as a key player in large-scale Web3 adoption.
Partnerships to Enhance Gaming and Transactions
PlaysOut’s partnership with TON Play and STON.fi aims to integrate thousands of games, primarily from Chinese developers who have already published on WeChat’s mini-games platform, directly into Telegram via TON Play. The success of WeChat’s game integration, which significantly boosted both user engagement and monetization, highlights the potential of adopting similar strategies. Partnering with Tencent, PlaysOut aims to replicate this success by integrating thousands of developer games from WeChat’s mini-game environment into Telegram via TON Play. This approach is designed to open up new monetization opportunities and enhance user engagement on a seamlessly integrated platform.
Expanding the TON Ecosystem
The partnership between PlaysOut, TON Play, and STON.fi aims to integrate games into the Telegram platform, providing a seamless user experience with built-in tools that enable an effortless transition into the Web3 space. STON.fi’s decentralized exchange (DEX) services will be integrated into the PlaysOut application, enhancing financial transactions for gamers within the TON ecosystem. STON.fi addresses crucial DeFi challenges, including interoperability, security, risk management, and transaction costs.
By integrating STON.fi’s services into PlaysOut’s Web3 games on Telegram, users will be able to manage and execute asset transactions directly within the app, including instant exchange of TON and stablecoins for a variety of native tokens at competitive rates. This integration simplifies the management of digital assets, providing users with ease and full control. It will streamline financial transactions, enhance the overall user experience, and drive greater engagement by making it easier to buy, sell, and trade digital assets within the platform.
Future Development and User Engagement
PlaysOut will continue to develop and maintain its SDK and application, ensuring seamless integration into TON Play with the support of STON.fi services to facilitate the transition of games from a Web2 to Web3 environment. TON Play and STON.fi will provide essential technical support to enhance user awareness and adoption, ensuring the reliability and security of their services across games and user interactions within the Telegram ecosystem.
PlaysOut’s strategy in entering the Telegram ecosystem involves offering a library of high-performing games to the TON Play ecosystem, supporting the development of Web2 games and transitioning them to Web3-based standalone games based on performance metrics. This collaboration will enhance user data insights, improving understanding of player preferences and game recommendations across Telegram’s traffic. Special in-game rewards, platform rewards, and characters will be unlocked through participation in events and challenges, fostering a sense of community and engagement.
Revolutionizing the Mini-Game Landscape
PlaysOut’s integration into the Telegram environment is set to revolutionize the global mini-game landscape by facilitating the transition from Web2 to Web3 and driving adoption across various game titles. By addressing key pain points for developers and studios, the collaboration simplifies the process, creating an engaging and enjoyable experience for users. The extensive user base, low development costs, and frictionless environment of Telegram/TON are poised to make it a crucial funnel for Web3 games looking to onboard new users.
The collaboration aims to not only acquire users but also retain them by providing a steady stream of fresh content, particularly in the fast-paced Web3 attention economy. Telegram’s unique features and the establishment of TON make it a standout platform for transitioning Web2 users into Web3. As developer tools and support continue to evolve, games will seamlessly adapt to a Telegram-native approach, allowing users to interact with built-in features without realizing they’ve entered the Web3 space.
Financial Backing and Future Prospects
PlaysOut has garnered significant investor interest, including support from Kenetic Capital, Chainer Consultants, Kestrel, VentureSouq DA Collective, Yugana Labs, Meituxiuxiu (Wensheng çaí), 4399 games, Sentor Investments, Moziak Capital, and several individuals. The company has raised $5 million at a $70 million valuation. PlaysOut is currently in discussions with over 50 casual game developers in the Chinese market and has reached preliminary agreements with several, including some exclusive deals.
Notable collaborating developers include 4399, China’s leading web game platform with over a million casual games in its library, as well as 37 Interactive Entertainment and Xiamen-G-bits Network. These collaborations underscore PlaysOut’s commitment to enhancing the gaming experience on Telegram and driving the transition from Web2 to Web3.