Web3 platform OpenChrono has unveiled its groundbreaking approach to the luxury watch market, introducing a new transaction standard aimed at protecting consumers and reputable dealers from the challenges of the secondary market. OpenChrono’s founders, CEO Kevin Bradford and Graham Forster, formerly involved in eBay UK’s watch authentication program, have designed the platform to bring luxury watches onto the blockchain, addressing issues like scams and lack of transparency prevalent in the current secondary market.
 Challenges in the Luxury Watch Secondary Market
Luxury watch brands often manipulate demand for their products by controlling supply, leading buyers to turn to the secondary market, where independent dealers operate. While providing access to sought-after watches, this market lacks transparency, allowing bad actors to thrive. Scams, questionable practices, and a surge in luxury watch thefts are some of the challenges faced by buyers and sellers in this unregulated environment.
 OpenChrono’s Solution to Industry Challenges
OpenChrono aims to disrupt the existing practices in the secondary market. The platform employs a unique transaction standard, integrating blockchain, physical storage, and authentication processes. Each watch listed on OpenChrono undergoes independent authentication, digitization, and vaulting. The resulting Timepiece Passport (TPP) serves as a comprehensive record, detailing the watch’s information, condition, and location.
OpenChrono crosses an early milestone of $$250,000 of luxury assets vaulted via its network of third party vaults.
For more information on asset storage and the OpenChrono platform please visit the documentation centre, linked below 👇https://t.co/5rSq9Gs2fx#watchesofinsta pic.twitter.com/qnxCAuz2r5
— OpenChrono (@openchrono) February 3, 2024
 Functionality and Security Features
OpenChrono resembles a traditional marketplace but introduces innovative features. The TPP accompanies each listed watch, offering users detailed information readily available on the platform. A digital representation of ownership, linked to legal contracts, ensures protection for both buyers and sellers. OpenChrono’s digitization allows luxury watch owners to collateralize their assets, unlocking value without selling, with the watch securely vaulted throughout the loan duration.
 Transparent Transactions and Community Engagement
All transactions on OpenChrono are open, and TPPs for vaulted watches are accessible to the community, fostering transparency. Users can view and compare particulars of watches, engage with owners, sellers, and dealers through community channels, and share knowledge or seek specific models. OpenChrono’s model connects Web3 and physical infrastructure, providing a secure and transparent online marketplace.
 Successful Onboarding and Launch Details
OpenChrono has successfully onboarded its initial users and launches with over $400,000 worth of assets vaulted, including prestigious brands like Rolex, Tudor, and Richard Mille. The platform offers an array of TTPs for all vaulted watches, along with those available for sale on its marketplace.
OpenChrono’s innovative integration of blockchain technology and physical infrastructure sets a new standard in the luxury watch market, offering a secure, transparent, and community-driven platform for both buyers and sellers.
