Ad Campaign Featuring Ajay Encourages Web3 Exploration
The campaign, set to debut with a prominent takeover of X (formerly known as Twitter) across the Indian market on November 19, revolves around a character named Ajay engrossed in the international cricket championship final. Ajay, prompted by the voice of OKX, is encouraged to become a crypto player and join a vast community in a new economic system powered by Web3.
OKX’s Web3 Wallet Spotlighted in Ad
The primary objective of the ad is to inspire a wider audience to embrace the world of Web3 through the OKX Wallet, designed to make crypto accessible for everyone. The ad emphasizes the advantages of OKX’s all-in-one Web3 wallet, granting access to 200,000 tokens through its DEX aggregator, as well as thousands of NFTs and DApps across nearly 80 blockchains. Presented in Hindi and English, the ad also underscores OKX’s recent addition of Hindi support to its Web3 wallet.
OKX CMO Highlights India’s Significance in Web3 Expansion
Haider Rafique, Chief Marketing Officer at OKX, stated, “India’s growing enthusiasm for crypto and its position as a significant market for Web3 users have made us prioritize the country in our expansion efforts.” He added that the campaign aims to introduce the Indian market to the world of Web3, encouraging users to explore the possibilities offered by blockchain technology responsibly.
Campaign Follows Successful OKX Crypto Cricket Cup
This campaign closely follows the success of the OKX Crypto Cricket Cup, an interactive competition held from October 5 to November 5 alongside the 2023 international cricket championship. With participation from over 80,000 users, the competition aimed to educate eligible participants about Web3, offering exclusive cricket-themed NFTs and a share of a prize pool exceeding USD 200,000.
Strengthening Connections through Web3 Activations
As part of its expansion strategy in India, OKX’s Web3 team plans to enhance its connection with India’s thriving developer community. This includes organizing Web3 activations, hackathons, and side events during December at prominent developer gatherings such as EthSign, Polygon Connect, and ETH India.
About OKX and its Web3 Products
OKX, a leading global Web3 technology company, provides a comprehensive suite of products catering to both beginners and experts. These include the OKX Wallet, a secure and versatile crypto wallet; DEX, a multi-chain decentralized exchange aggregator; NFT Marketplace, a zero-fee marketplace; and Web3 DeFi, a powerful DeFi platform supporting earning and staking on numerous protocols across various chains.
In addition to its innovative products, OKX collaborates with top brands and athletes globally, advocating for a new paradigm led by Web3 self-managed technology through its recent global brand campaign, “The System Needs a Rewrite.”