Oasys, the developer behind the game-focused blockchain of the same name, has announced a strategic partnership with KGeN, a leading gamer network with a significant presence in emerging markets. This collaboration is set to expand Oasys’ reach, particularly in India, while helping KGeN connect with the Japanese gaming community.
KGeN boasts an impressive network of 10.2 million gamers, 3.4 million monthly active users, and 180 revenue partnerships, with a focus on regions like India, Brazil, Nigeria, Southeast Asia, and the Middle East and North Africa (MENA). Through this partnership, Oasys aims to penetrate the Indian market, which has witnessed rapid growth in blockchain gaming, while offering KGeN the opportunity to extend its footprint to Japan.
Strengthening User Acquisition in Blockchain Gaming
The partnership is expected to provide Oasys-powered blockchain games access to KGeN’s large and active user base in emerging markets. KGeN’s proprietary Proof of Gamer (PoG) engine collects and analyzes approximately 200 million data attributes, offering valuable insights into user behavior and preferences. This technology will be instrumental in enabling Oasys to enhance user acquisition and engagement across key regions.
India, a focal point for this collaboration, has become a hub for blockchain gaming due to its growing digital ecosystem and increasing interest in decentralized technologies. The partnership will also allow KGeN to introduce its network of gamers to blockchain titles powered by Oasys, fostering adoption in markets where gaming is rapidly expanding.
Synergy Between Industry Leaders
Oasys’ leadership expressed enthusiasm about the partnership, viewing it as an opportunity to work alongside a successful gaming company and its visionary founder. This collaboration aligns with Oasys’ mission to increase the adoption of blockchain games in crucial markets and leverage KGeN’s extensive network.
KGeN’s founder emphasized the value of Oasys’ existing partnerships with global game developers like SEGA and Square Enix. By integrating Oasys-powered games into its ecosystem, KGeN aims to enrich its offerings while contributing to the overall growth of the blockchain gaming industry.
Accelerating Global Growth in Blockchain Gaming
The partnership between Oasys and KGeN represents a significant step toward global expansion in blockchain gaming. By combining Oasys’ innovative technology with KGeN’s established market presence, the collaboration aims to bridge gaps between diverse gamer demographics and promote blockchain adoption worldwide.
This alliance is poised to accelerate growth not only in emerging markets but also in established gaming regions, solidifying Oasys’ position as a key player in the blockchain gaming sector. With the potential to reshape the global gaming landscape, this partnership underscores the growing importance of decentralized technologies in entertainment and digital economies.