Nissan Motor Co. has recently introduced the Heritage Cars & Safe Drive Studio, a cutting-edge metaverse platform that seamlessly combines the timeless appeal of iconic automobiles with interactive safety education. This innovative venture, launched on March 7 to commemorate Nissan’s 90th anniversary, signifies a significant step towards integrating virtual reality to provide users with a unique blend of automotive history and safety awareness.
A Celebration of Automotive History and Safety
On the occasion of its 90th anniversary, Nissan unveiled the Heritage Cars & Safe Drive Studio, an immersive metaverse platform designed to showcase the brand’s celebrated models while promoting interactive safety education. The studio features three iconic Nissan models, each situated in a virtual environment that reflects its respective era. Among the highlighted exhibits are the Silvia Q’s S13, the Skyline 2000 GTX-E, and a captivating 1950s American diner setting, offering users a diverse array of educational content infused with nostalgic charm.
Evolution of Virtual Experiences
Accessible through the Meta Quest headset, these experiences build upon Nissan’s previous virtual initiatives, such as the virtual test drive initiative launched in 2022. By leveraging the potential of virtual reality, Nissan aims to engage and educate a broader audience on the critical aspects of traffic safety and automotive heritage.
Educational Adventures in the Metaverse
In the first exhibit, visitors can explore the Silvia Q’s S13, a globally renowned Nissan model celebrated for its status as a favored drifting vehicle. Within the Heritage Cars & Safe Drive studio, users gain insights into the impact of pedestrian clothing colors on driver perception, creating an educational adventure within the virtual realm.
The second exhibit introduces a mini-game that educates users on a driver’s field of view and the consequences of multitasking on driving safety. Additionally, visitors can appreciate the Skyline 2000GTX-E, acknowledged as one of history’s most iconic tuner vehicles with notable appearances in popular culture, including the Gran Turismo video game series and the Fast and Furious film franchise.
Nostalgia and Hands-on Learning
The final exhibit transports users to the 1950s and 60s United States, presenting a classic American diner and drive-in theater setting. Here, participants engage in a hands-on steering wheel spin exercise, enhancing their understanding of safe driving practices through an immersive journey back in time.
Nissan’s Ongoing Commitment to Traffic Safety Education
The launch of the Heritage Cars & Safe Drive Studio underscores Nissan’s continuous dedication to seamlessly integrating traffic safety education with the latest digital trends. By providing an immersive platform that effortlessly blends learning with entertainment, Nissan aims to foster a deeper global understanding of traffic safety, perpetuating its legacy of innovation and public engagement.