With the latest adoption, Zoégas coffee brand fans will now be able to track predetermined coffee labels to their origins in Rwanda, Brazil and Colombia.
Furthermore, consumers will be able obtain necessary data related to the coffee they intend to purchase, including time of harvest, roasting time and trade certificate for every shipments, by scanning the QR code provided on the pack.
Zoégas’ integration with the IBM Food Trust platform became feasible after Nestlé collaborated with a trusted intermediate named “Rainforest Alliance.”
Rainforest Alliance, which embodies non-government institutions concentrating on eco-friendly forestry and agriculture, will have a major task of offering trustworthy info that will permit users to track the coffee’s movement to the Zoégas food processing facility in Helsingborg.
Under the collaboration, the institution will supposedly offer its own certification data about the coffee and store the info straightaway on the IBM Food Trust blockchain platform.
Tech giant IBM rolled out its Food Trust in October 2018 with the aim of improving food safety with blockchain.
The venture was started four years back, when IBM entered into a blockchain focused partnership with retail chain Walmart with an objective of identifying and elimination of recalled foods.
IBM Food Trust consists of 10 enterprises as founding members, including Dole Food Co., Nestlé, Golden State Foods and Driscoll’s Inc.
IBM Food Trust is not the only blockchain focused venture for Nestlé. The Swiss based company is also part of a blockchain centered trial conducted by WWF-Australia and BCG Digital Ventures, structured to track milk from producers in New Zealand to the company’s processing facilities.
Last August, Nestlé Australia’s “Chain of Origin” venture, which established blockchain based logistics handling, was a candidature for a digital transformation award given by IDC (International Data Corporation).
Nestlé, being the world’s biggest food and beverage company, faced several problems while implementing blockchain technology.
Last September, Nestlé Digital Technology Manager Armin Nehzat acknowledged that its blockchain endeavor has seen more challenges than other ventures, suggesting that the firm should have a “start-up mindset” to advance in that field.