Japan’s WPP Partners KDDI to Develop Web3 Digital Content Tools

WPP has collaborated with one of Japan’s foremost telecom companies, KDDI, to build the next version of digital content tools for Japan. The collaboration will aid digital producers in Japan by combining WPP’s scope and digital creative competence with KDDI’s Web3 specialist knowledge and its connections with IP and content producers. It will additionally allow WPP and its partners to engage with KDDI on business and innovative prospects, broadening WPP’s customer services and intellectual property to include KDDI’s recently introduced ‘U (Alpha-U)’ Web3 network.

Kyoko Matsushita, CEO of WPP Japan, stated, “As Japan’s digital economy keeps up with the remainder of the globe, it is crucial that content producers are armed with the most advanced technology to ensure their success. As the innovative transformation business, WPP is thrilled to collaborate with KDDI to build these state-of-the-art tools, that will lead to unparalleled content creation possibilities for our customers’ brands.”

Executive Officer of KDDI Hiromichi Matsuda stated, “We are delighted to have inked a strategic agreement with WPP to collaboratively improve our Web3 business solutions. KDDI has been a forerunner of the Metaverse in Japan, as demonstrated by our “Virtual Shibuya” project. We trust that, due to the transnational characteristics of the Metaverse, we can develop world-class offerings that is developed in Japan; our collaboration with WPP will contribute to growing our progress. Along with WPP, who is not afraid of change, we intend to develop offerings and a worldwide alliance suited to the modern generation.”

These comments follow WPP’s latest worldwide partnership deals with BigCommerce and Stripe to broaden WPP’s commerce and payment processing systems, and with Epic Games to develop futuristic immersive experiences utilizing the Unreal Engine.