Unprecedented User Engagement
The Election Centre Metaverse by ABP Network, a groundbreaking initiative as the first media house in India to venture into the Metaverse for election coverage, garnered substantial traction. The platform witnessed a surge of over one lakh interactions encompassing Live TV, Video on Demand (VoDs), and Short Videos. Users actively participated in exploring election scenes, tuning into live streams, playing interactive games, casting virtual votes, and sharing selfies, setting a new standard for scalable virtual events accessible directly from mobile phones.
Revolutionizing Election Coverage
Launched in conjunction with the 2023 Assembly election results and anticipating the Lok Sabha elections in 2024, ABP Network’s Election Centre Metaverse seeks to revolutionize the way election coverage is perceived. The platform aims to provide users with an immersive and interactive experience, blending technology and news reporting to offer a comprehensive view of the electoral process.
CEO Avinash Pandey on the Milestone
Avinash Pandey, CEO of ABP Network, expressed satisfaction with the initiative, highlighting ABP Network’s continuous commitment to staying at the forefront of technological advancements. He emphasized the success of ABPLIVE’s Election Centre Metaverse as a testament to the network’s innovative approach in digital news publishing in India. Pandey sees this achievement as a pivotal milestone in their journey, showcasing the integration of AI technology to elevate their news coverage within the industry.
ABP Network’s Election Centre Metaverse emerges as a trailblazer, witnessing substantial user engagement and setting a new benchmark in the realm of digital news publishing and immersive election coverage.