Forge, a platform focused on enhancing community-driven game marketing and engagement, has announced a significant milestone of surpassing one million registered users. This achievement comes as the platform continues to build its presence in the gaming industry, along with securing new strategic investments from notable Web3 investors. The company’s growing influence is reflected in its partnerships with more than 60 games and a strong roster of investors, including Web3 game protocols Ava Labs and the Sui Foundation.
The rapid growth in Forge’s user base, achieved in less than a year since its launch, highlights its expanding role in reshaping how games engage with and reward players. Forge’s platform has become an ecosystem where players not only discover new games but also earn rewards by participating in game-related communities. This creates a mutually beneficial environment where both players and game developers benefit, as players are incentivized to engage while developers have the tools to grow active communities around their games.
Redefining Game Distribution and Engagement
Forge’s mission is to revolutionize traditional game distribution methods by focusing on community engagement. The platform allows players to connect with games in meaningful ways, transforming the way developers reach out to and maintain their player base. In this ecosystem, players are rewarded for their actions, such as joining communities or playing games, which helps developers foster deeper connections with their audience. This approach to game distribution reflects a shift away from traditional marketing tactics, which are becoming less effective in today’s digital landscape.
The company’s CEO, Kun Gao, expressed excitement over the milestone of reaching one million users, emphasizing that the platform’s success demonstrates its value in helping game developers utilize the power of community. Forge’s business strategy has evolved since its inception, moving beyond its original focus on loyalty rewards for gamers. The current strategy centers on providing game developers with marketing tools that enhance community growth, an essential component of game success in an increasingly competitive industry.
New Investors and Strategic Collaborations
Forge has attracted a number of high-profile investors as it continues to grow. New Web3 investors include Ava Labs, the developer of Avalanche, and the Sui Foundation, both of which are prominent in the Web3 gaming ecosystem. These new investors join an already impressive list of backers, which includes key figures from various sectors of the gaming and blockchain industries. Notable names such as Chris Wang, founder of ThunderCore protocol, James Zhang of Crypto Art House, and Shan of Project Godjira have all contributed to Forge’s continued growth and success.
Existing investors, such as EVG, Hashkey, Polygon, and notable individuals like CH Kim of KRAFTON, Steve Chen of YouTube, and Sebastien Borget of The Sandbox, have also played a crucial role in supporting Forge’s mission. These investors believe in Forge’s potential to disrupt the traditional gaming marketing model by offering innovative solutions that leverage Web3 technology to drive engagement.
Ava Labs gaming lead, Parker Heath, highlighted the value of Forge as a partner, noting that the platform has proven instrumental in growing ecosystems and acquiring users across their portfolio. Heath further praised the Forge team and their product for delivering results in the Web3 gaming space. The Sui Foundation, another key investor, echoed this sentiment, with its head of ecosystem development, Jameel Khalfan, emphasizing Forge’s ability to drive engagement in Sui-powered games. Both organizations view their investment in Forge as a means to accelerate the growth of Web3-based gaming communities.
A Growing Platform for Game Developers
Since its launch, Forge has formed partnerships with over 60 game developers, ranging from indie studios to established game companies. These developers have utilized Forge’s marketing tools to build their player communities and drive more than 25 million in-game and community interactions. The platform’s success is evident in the high level of player engagement and the millions of completed actions on Forge-powered games.
Gao underscored the importance of Forge’s partners in the platform’s success, noting that their involvement has been central to the platform’s rapid growth. Forge has delivered strong results, with highly engaged players who are committed to the communities they have joined. Gao expressed optimism about the platform’s future, emphasizing plans to scale further and attract more partners as the platform continues to expand.
Founders’ Vision for the Future of Game Engagement
Forge was co-founded by a team of pioneers in the gaming and tech industries, including Dennis “Thresh” Fong, Kun Gao, and George Ng. The platform began as a project within GGWP, an AI-powered game moderation platform launched in 2020. The founders’ vision was to make community engagement and user acquisition more accessible to game developers, allowing them to focus on game creation rather than marketing challenges.
As Forge continues to evolve, its mission remains focused on empowering game developers with the tools to build thriving gaming communities. By integrating innovative marketing strategies and community-building features, Forge aims to transform how games connect with their players, setting a new standard for engagement in the gaming industry.
The company’s achievements so far, including reaching one million users and securing major investments, signal a promising future for both the platform and the broader Web3 gaming ecosystem. As Forge continues to grow, it is poised to play a key role in the future of game marketing and community-driven engagement.