Ex-Engineers Of Facebook Unveil Eth-Powered Photo, With Funding From ConsenSys Ventures

A New York tech company established by a team of Facebook veterans introduced an ether-based mobile social app that endorses the development, buying and selling of distinctive digital collectibles.

The tech company, named “Editional,” supposedly completed a $1.5 million seed round backed by top profile crypto investors including ConsenSys Ventures, Digital Currency Group, and CoinFund.

Ethereum-based blockchain framework enables everyone to develop collectible blockchain images, also termed as non-fungible tokens. Non-fungible tokens (NFTs) are unique type of electronic collectables documented on the Ethereum blockchain and allow virtual possession. The Editional app creates unique collectibles with smartphone cameras and family pictures.

Commenting on the project, Egan, co-founder of Vault and Editional CEO, says,

“Editional lets you create new collectibles as easily as you create any other kind of content: with your phone’s camera or photo album. The twist is that, since these are ownable items, you get to set how many editions of your collectible will be made available to other Editional users. The default is 5, but it can be as many as 99 or as few as 2.”

Followers can demand tokens, named “edition,” once collectibles are produced. Owners may turn around and sell editions on several blockchains. “As an owner, you get edition rights and a more persistent creator relationship. You will also have the right to resell your collectibles via our App Partner Connections on other blockchain applications like Open Sea.”

With ex-engineer of Facebook Cole Potrocky and security group member Zac Morri, Egan developed Editional. The consumer-level Editional blockchain app — is expected to go live on the iTunes store for iOS devices on April 30’s— enables people to upload their digital art or design straight from their phone and market it as a distinctive, collectible asset to the society.

Creators will also be able to release a number of versions of their work and generate revenue by marketing them as collectible non-fungible tokens, which could then be sold by online collectors on active digital online markets such as blockchain-decentralized OpenSea application, to which Editional is linked.

The news release emphasizes the effectiveness of blockchain technology to create and trade distinctive collectables, detailing that:

“Blockchain verification allows each piece of work to be truly unique, with embedded provable ownership and transaction history, as well as preventing fraud and the unfair reproduction and reselling of unique work.”

The app also emphasizes the social side of creating, selling and collecting art, backing a chat and following creator features in a quest to promote an online community. Facebook’s crypto stance has endured a dramatic shift in 2018.

Having once censored cryptocurrency ads, the social networking behemoth is now supposed to be looking at the option of launching its native fiat-pegged stablecoin for its fully-owned messaging apps WhatsApp, Messenger and Instagram.