Circle of Games (COG), a leading global multi-gaming platform backed by Nazara, has officially launched in the MENA region with a high-profile event at the Global Game Show, hosted at Dubai’s Grand Hyatt Exhibition Centre. The launch represents a major step toward revolutionizing the casual gaming industry by seamlessly integrating Web3 technology with traditional gaming platforms.
The event attracted a wide range of attendees, including key industry leaders, gaming enthusiasts, and Web3 innovators. Yat Siu, Chairman of Animoca Brands, delivered a keynote speech emphasizing COG’s pivotal role in combining blockchain technology with the casual gaming experience. The integration of blockchain in gaming, he noted, positions COG as a major force in the evolving Web3 gaming sector.
Expanding a Diverse Gaming Portfolio
COG’s growing portfolio of popular games was a highlight of the event. The platform currently offers well-known titles such as Ludo, Fruit Slash, Bubble Shooter, Chess, and 8-Ball Pool. With six games already available, the company has set a target to exceed ten games by the first quarter of 2025. This ambitious roadmap reinforces COG’s intention to establish itself as the leading destination for casual gamers on a global scale.
Strategic collaborations with major corporations and strategic partners were another focal point of the launch. These partnerships provide COG access to a vast user base of over 500 million individuals across more than 50 countries. By leveraging these alliances, the company is enhancing its market presence, accelerating growth, and strengthening its competitive edge.
Live demonstrations during the event showcased COG’s cutting-edge features, which include user-friendly interfaces, advanced multi-chain integrations, and immersive game mechanics. With a current user base exceeding 500,000, the platform has outlined ambitious growth targets to reach 25 million users by the end of 2025 and 100 million users globally by 2027. These goals highlight COG’s drive to transform the casual gaming landscape in the Web3 era.
Regional Expansion Strategy for MENA
COG’s leadership has emphasized the importance of the MENA region as a critical market for its growth. During the launch, the company’s CEO and Co-Founder, Rabilal Thapa, underlined COG’s commitment to delivering a superior gaming experience through its robust ecosystem, strategic partnerships, and experienced team. The launch, he noted, marked a significant milestone in COG’s expansion plans.
Funded by Nazara, COG has outlined a comprehensive regional expansion strategy. The platform’s next phase of launches is scheduled for the UAE in the fourth quarter of 2024, followed by Saudi Arabia, Kuwait, and Bahrain in the first quarter of 2025. Further expansions into Turkey, Egypt, and Morocco are planned for the second quarter of the same year. These efforts align with the company’s projections to achieve 7.5 million users by 2025, followed by 18 million in 2026 and 25 million by 2027.
Shaping the Future of Web3 Gaming
COG’s entry into the MENA region signifies a major advancement in the gaming sector, particularly in bridging the divide between Web2 and Web3 technologies. By offering accessible, engaging, and blockchain-enabled gaming experiences, the platform is positioning itself at the forefront of Web3 innovation.
The company’s efforts to combine traditional casual gaming with decentralized features are expected to attract a wider audience while fostering the adoption of blockchain technology. As COG continues to expand its portfolio and strengthen its regional presence, it remains focused on reshaping the gaming experience for millions of users worldwide.
With its strong foundation, innovative approach, and ambitious growth targets, Circle of Games is poised to lead the transformation of the casual gaming industry, offering players a seamless and immersive Web3-enabled experience.
