Cadbury Gems has collaborated with NFT platform provider GuardianLink to release an NFT series. Interestingly, the NFTs incorporate paintings drawn by Indian children. In addition, the chocolatier has partnered with the non-governmental organization (NGO) “Save The Children” to donate proceeds from the sale of NFTs to the education of disadvantaged children.
Through its Junior NFT initiative, the well-known confectioner Cadbury Gems has entered the NFT market. Beginning July, parents will be able to contribute their children’s artwork to the brand’s webpage. Using those images, Cadbury Gems intends to build an online collection of NFTs that collectors may purchase through GuardianLink.
The campaign donations will be used to help Save The Children’s work to school disadvantaged children. The organization focuses on bringing children once again to school and providing them with required educational supplies, among other initiatives.
Yasmin Riaz, director of Resource Mobilization, Save the Children, India, stated, “This initiative launched by Mondelez has significance for us, since both schooling and psychological assistance are deemed essential aspects of Save the Children’s programs. The activity seeks to instill a feeling of well-being in youngsters and motivate them to participate to safeguarding the children’s rights in their neighborhoods.”
GuardianLink was established in 2016 and is a frontrunner in the blockchain and NFT industry, having invented the Omni Blockchain authenticity mechanism. In addition, the business has created Anti.Rip and Wallet.Cipher technologies. GuardianLink has a history of scalability, ease of access, and flexibility using these technologies.
Furthermore, the business has helped launch a number of noteworthy NFT series in India. This contains the NFT’s record-breaking array of Amitabh Bachchan (Indian actor) memorabilia.
