Los Angeles-based Web3 anime-inspired brand Azuki has entered into a collaboration with Aniplex of America to expand the reach of the Fate franchise on Anime.com. The partnership brings Fate/stay night: Unlimited Blade Works and an interactive digital collection experience for Fate/strange Fake to the digital platform. This initiative represents Azuki’s commitment to creating engaging experiences for anime fans, integrating technology and storytelling.
Azuki revealed in July at Anime Expo that it had secured the Anime.com domain. The company has since positioned this platform as a space designed to foster connections between anime enthusiasts and iconic intellectual properties (IPs). By offering digital interactions and exclusive content, Anime.com seeks to redefine how fans engage with their favorite anime series.
Launching the Fate Experience
The inaugural Fate-centric activity on Anime.com will coincide with the Fate 20th Anniversary Showcase in Los Angeles, scheduled for Saturday. Both attendees of the physical event and viewers of the livestream on Aniplex of America’s YouTube channel will have the opportunity to collect exclusive Fate/strange Fake digital stickers. This event is part of Azuki’s broader strategy to blend physical and digital fan engagement seamlessly.
A Broader Vision for Anime and Web3
Azuki operates under Chiru Labs, a brand dedicated to weaving stories that merge art, technology, and culture. Through initiatives like Anime.com, the company aims to innovate in the anime space by introducing digital collectibles and immersive experiences powered by Web3 technologies.
In collaboration with Dentsu, a prominent Japanese advertising agency, Azuki has also launched a new anime anthology series titled Enter The Garden. The three-part series explores creative narratives, with the first installment, The Waiting Man, debuting on April 30. Available in Japanese with English subtitles, the series streams on Azuki’s official website and YouTube channel. The remaining episodes are slated for release in the coming months, showcasing Azuki’s investment in original content creation.
A Bold Step in Digital Anime Innovation
Azuki’s partnership with Aniplex of America and its efforts to build Anime.com into a comprehensive anime hub underscore the company’s ambition to redefine fan interaction. By blending traditional storytelling with digital tools, Azuki positions itself at the forefront of innovation within the anime industry. With more initiatives likely in development, the platform could become a significant player in shaping how fans engage with anime in the Web3 era.