Addressable, in collaboration with leading mobile analytics platform AppsFlyer, has unveiled a groundbreaking partnership aimed at enhancing marketing campaign effectiveness for Web3 mobile apps. This strategic alliance enables mutual customers to optimize their ad campaigns automatically, marking a significant milestone in the industry.
Optimizing Campaign Performance
Addressable leverages on-chain conversion data, such as deposit events into wallets, exchanges, and games, to optimize campaign performance. By integrating this data with ad campaigns, Addressable enables mobile developers in the Web3 space to target audiences effectively and allocate media spending efficiently. This integration fills a crucial gap in current marketing tools, which primarily focus on tracking and optimizing mobile installations and conversions while overlooking on-chain data.
Revolutionizing Audience Targeting
The partnership with AppsFlyer allows Addressable to optimize campaigns based on On-Chain Lifetime Value (LTV), enabling marketers to maximize on-chain conversions rather than solely focusing on cost per install. This innovative approach empowers marketers to target high net-worth individuals, known as ‘whales’, who play a pivotal role in the success of Web3 applications. By leveraging reliable on-chain wallet owner data, marketers can refine their audience targeting strategies and enhance campaign effectiveness.
Seamless Integration
Clients can seamlessly enable Addressable’s Web3 mobile campaign optimization through the AppsFlyer marketplace with just a few clicks. Upon integration, conversion data is effortlessly transmitted to Addressable, initiating the optimization process and streamlining campaign management for marketers.
Industry Recognition
AppsFlyer, a renowned mobile marketing specialist trusted by industry giants such as TikTok, Disney, Binance, and Crypto.com, recognizes the evolving needs of the Web3 industry. By integrating Addressable into its marketplace, AppsFlyer aims to provide Web3 marketers with comprehensive mobile analytics, complemented by on-chain conversion data from Addressable, to enhance their ad campaigns effectively.
Breaking Down Silos
Historically, mobile app marketing and on-chain data have operated in silos, hindering developers’ ability to track user actions post-installation. Addressable’s integration with AppsFlyer bridges this gap by introducing on-chain data to campaign tracking, enabling developers to identify users interacting on-chain and making in-app purchases using crypto.
Targeting Quality Web3 Users
The collaboration between AppsFlyer and Addressable enables clients to target high-quality Web3 users, maximizing revenue and fostering highly engaged communities within mobile apps. With the rapid growth of mobile crypto applications, this partnership promises greater accuracy and profitability in user attribution, facilitating the discovery of valuable Web3 apps for mobile users.