As per data compiled by Brad Michelson, a senior marketing manager at popular equity, Forex and cryptotrading platform provider eToro, across the globe, monthly searches related to Bitcoin in November 2020 was greater than in December 2017.
Pointing to data from SEO data provider SEMrush, Michelson stated that worldwide monthly search volumes related to Bitcoin in November 2020 was 8.90 million.
It is 356% higher than Bitcoin search volumes compared to December 2017 when there was 2.50 million searches, as per data provided by Michelson.
Michelson underlined a big disparity between SEMrush’s data and Google Trends, a well-known tool for assessing the standing of leading search queries via Google:
“An interesting thing that Google Trends data hasn’t shown is that the monthly global volume for Bitcoin in Dec. 2017 was actually lower than what we’re seeing in Nov 2020.”
As a matter of fact, as per data from Google Trends, Bitcoin’s search volumes as of date are greater than the peaks recorded in December 2017, when Bitcoin recorded its all-time peak of $20,000.
With the new #bitcoin all-time high closing in quickly, I think it’s important to dig into the data behind search volume in 2020 vs. 2017.
A lot of people have been taking @Google Trends data, but the SEO data from @semrush tells a different story.
Bitcoin SEO: A Thread… ?? pic.twitter.com/oNphkVudAO
— Brad Michelson (@BradMichelson) November 19, 2020
As per Google Trends, Bitcoin search index represents a mere 20 points in November, in comparison to 100 points in December 2017.
If proved to be right, data provided by SEMrush obviously parallels with a huge rise in the number of fresh Bitcoin addresses enrolled. On November 18, the number of Bitcoin addresses enrolled per hour reached almost 25,000 addresses for first-time ever since January 2018, as per data from crypto analytics data provider Glassnode.
