Dow Jones Media Group, which owns brands such as Barrons, MarketWatch, and Financial News, is partnering with Brave Software, the creator of Brave browser, to test blockchain technology in media and advertising. Additionally, the two companies are planning to test several innovative solutions in the news and information domain. This includes content delivery through Brave’s blockchain-based digital advertising and services platform.
Under the partnership agreement, for a limited period of time, the premium content of Dow Jones Media Group will be offered to users who download Brave browser. The offer is on a first-come, first-serve basis. The users of Brave browser will be given full access to Barrons.com or a premium MarketWatch newsletter. Additionally, Barron’s and MarketWatch will be granted the status of verified publishers on the Basic Attention Token (BAT) platform, developed by Brave. The cryptocurrency BAT is deployed on the Ethereum network, utilizing the ERC20 token.
Brave Web Browser is a fast, free, secure web browser for Android with a built-in AdBlock, tracking and security protection, and optimized data and battery experience. ADBLOCK Brave is designed with a built-in adblocker to provide an ad-free and seamless browsing experience. Ironically, two years ago, news publications, including Washington Post, Wall Street Journal, and The New York Times had called Brave’s ad blocking “illegal.”
The browser is now used by more than 2 million people on smartphones and laptops. Brave’s plan is to let advertisers use its cryptocurrency BAT to pay publishers. Brave will then share the proceeds with the users of Brave browser. The advertisement system is yet to be launched, but publishers have already started receiving some revenue due to purchases made by the users.
By default, Brave distributes BAT payments monthly to sites where users spend more time. The browser accepts even YouTubers and Twitch video game streamers to sign up and receive BAT payments.
Daniel Bernard, SVP, Barron’s, said
“Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group. As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”
Brendan Eich, CEO and co-founder of Brave, said
“We’re thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token. Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”
