The Ultimate Fighting Championship (UFC) has announced that VeChain will serve as the organization’s first official layer 1 blockchain partner. According to the official release, the partnership will begin on Saturday, June 11, and will involve a variety of synergies into UFC live events as well as unique content for its digital and social media platforms.
The agreement is said to be worth one hundred million dollars and will last for a period of five years. Following its launch in 2015, Vechain quickly established partnerships with several of the most influential companies in its target sector, including BMW Group and Walmart.
UFC offers a unique platform for VeChains’ development owing to the franchise’s massive fan base and worldwide significance. This partnership has been a big success thanks in large part to the fact that UFC broadcasts and events can be accessed in about 900 million households across 175 countries.
VeChain will have access to official UFC fighter rankings as a result of the conditions of the multi-year agreement, which will provide the company visibility during live broadcasts and on the website of the UFC.
Additionally, the VeChain brand will be present inside the Octagon at all 42 annual UFC events as well as all 10 Dana White Contender Series fights. In addition, VeChain will be included in sponsored video and assets that will be shown during UFC 275. This is the very first time that an event of this kind will be held in Southeast Asian countries. In addition, the agreement gives boxers the opportunity to receive incentive packages in the form of an annual Brand Ambassador fund.
In his remarks on this extraordinary accomplishment, Sunny Lu, co-Founder and CEO of VeChain, said that:
“It is a momentous occasion when VeChain, the Layer 1 public Blockchain by far the most enterprise adoption, strikes a deal with the sport that is experiencing the most rapid expansion in order to bring more attention to the fact that blockchain technology is essential to assisting in the delivery of key worldwide objectives such as sustainable practices.”
We look forward to working with @ufc in the years ahead & helping the world discover the power of public #blockchain for initiatives from #Carbon management, #Sustainability, #SDGs and much more.#VeChain will revolutionize the global economy. https://t.co/3O4BvO3rAs $VET
— VeChain Foundation (@vechainofficial) June 9, 2022
He continued by saying:
“This is only the start of a multi-year engagement with UFC, and we sincerely look forward to improving the world collectively,” said the CEO of a company that is partnering with UFC.
The fact that the public VeChainThor blockchain’s technologies have been applied commercially at industrial and government levels across a variety of industries is one of the most amazing aspects of this blockchain. Their technology has the potential to significantly revolutionize the economy of the entire world by dramatically improving information openness and safety and by facilitating unparalleled cooperation through the utilization of trustless figures given by a blockchain. This could lead to a drastic transformation of the global economic system.
Furthermore, VeChainThor is working to mainstream applications in a variety of domains, including but not limited to sustainable development, carbon management, distribution chain, energy, healthcare, and other domains.
